Increase average order value
How to increase your average order value
In this playbook Emakina shares a curated list of quick wins and initiatives that will help you increase the average order value within your e-business in a short period of time.
We deep dive into the topic of average order value (AOV) and we propose various approaches that can help you boost your sales.
The purchasing behaviour of consumers has shifted and with the help of AOV, we try to better understand how people shop, what they buy and what they are willing to spend.
We address the importance of evaluating your current AOV and determine whether it’s above or under category average, what is the AOV over time and what is the behaviour of different customer segments on your platform.