2020-08-19
“It is not a single offer, it’s an invitation for the long-term!”
![“It is not a single offer, it’s an invitation for the long-term!”](/getmedia/56a5447f-581c-44cb-b263-636378c4ade2/Header_820x450px_CustomerXPManagement-%e2%80%93-1.jpg?width=820&height=450&ext=.jpg&width=820&resizemode=force)
![](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Banner_1920x550px_CustomerXPManagement.jpg?width=820&resizemode=force)
From Customer Experience Design (CXD) to Customer Experience Management (CXM): elevate customer experience from a marketing-team-only thing to a firm-wide strategic management exercise. But how do we even start to implement CXM? Well, reading this paper is the first step towards answering that question.
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