User insights

We reveal insights about human behaviour, underpinning our projects with insights specialists as a part of the team.

When you deeply understand users, everything changes. You find interesting viewpoints and make discoveries that can guide your decision-making. That’s why we champion a human-centric approach.

Our specialists in cognitive psychology work alongside our experts in marketing, service design, business and communication to get under the skin of users and bring them engaging experiences.

How? We start with market research to uncover insights about people and their experience journeys. We conduct quantitative studies to identify trends and carry out statistical analysis. Qualitative studies give us empathy and help us to decipher emotional and rational drivers of human behaviour.

These findings are all translated into practical advice for clients on how to improve user journeys and experience across all touchpoints. Our experts follow up on their research as an integral part of our team. Their human focus is invaluable as we work to boost the growth of our clients.

  • Qualitative & quantitative research 
  • Target study 
  • Immersive behavioural study 
  • Societal trends study 
  • User testing 
  • Products & services optimisation 
  • Consumer insights 
  • User-centred strategic recommendations 

“The key to understanding is to listen completely”


Emakina prides itself in providing its clients with the most efficient technical solutions for their needs. Over the years, digital tools have increasingly been consolidated into integrated digital experience platforms.